Millions visit Thailand each year. But most stay within the confines of Bangkok and Phuket, indulging in cheap eats and cheaper massages.
#UnboxThailand is a campaign that helps Tourism Authority of Thailand reposition and change the perception of the country among sawasdee-philes, with the goal of inspiring wanderlusters to stay longer and explore more. Digital-led and insights-driven, it focuses on exotic placemaking and storytelling, matched by a strategy of personalisation. It asks travellers to ditch the status quo and discover the prismatic experiences that lie beyond their imagination.
